Looking at helping current client to prepare some eblast templates for a marketing campaign leading up to a tradeshow in February 2009.
In past marketing campaigns, I've found mailchimp.com very useful. They automate the process of creating graphical templates so you don't have to.
One of the biggest hurdles in a mail campaign is meeting all the disparate mail client systems with the greatest possible compliance. A 100% success rate for html presentation is not possible, but companies like mailchimp insure near-optimal results by automating the creation process and placing all metatags up to current standards.
For instance, the template should not be too wide. I'm using their guidelines for a 600px width and their stylesheet system.
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